As you may already know, our ecosystem is tightly integrated with MailChimp. We choose MailChimp because, well, they are awesome. We wanted our customers to have the opportunity of experiencing bleeding edge email and social marketing that is brain-dead simple to use.
Some of the 3 million MailChimp customers are also SharePoint AMS customers which are using MailChimp for sending and tracking newsletters, email notifications of all sorts, social postings (Facebook, Twitter, LinkedIn, etc.), and learning about their subscriber’s interests based on subscriber social media interactions (likes, friends, tweets, etc.).
We don’t really want to speak on MailChimp’s behalf so we will post one of their marketing videos below. If you wish to learn more, we encourage you to visit their website at www.MailChimp.com
Auto synchronize your Microsoft SharePoint Lists with your MailChimp Lists.
Here’s how it works.
Your staff will appreciate using the intuitive yet powerful MailChimp
interface for building trackable email and social marketing campaigns,
newsletters etc.
Meanwhile, your subscriber lists are synchronized between SharePoint and MailChimp.
For example, when a member updates their profile to include “Weekly
Newsletter”, the corresponding MailChimp email list is updated.
Likewise, if they click the unsubscribe link contained within
MailChimp generated “Weekly Newsletter” message, the corresponding
SharePoint list is updated.
Everything is automatic, everything is logged.
Automated workflows may also be used to trigger a MailChimp campaign.
For example, perhaps the “Monthly Report” is a paid subscription (PDF
format). When a new PDF file is born, it gets uploaded to a Library
(called “Monthly Reports” for this example). Perhaps you also have a
review/approval process workflow which notifies the approver to take
action. Once approved, the PDF is officially published, and viewable to
customers whom belong to the “Monthly Report” paid subscription.
The moment the PDF is published, a MailChimp campaign is fired off to all customers.
The workflow itself can even pass variables to MailChimp to be used
within the outbound email – this can be constructed (including
workflows) without writing a single line of code.
Learn more...