A recent blog post by the Microsoft SharePoint Team explains how to create a web browsing experience that is personalized to the end user’s intent and past behavior thus increasing the success of a sale on your e-commerce site.
As you’ll read in this informative paper, SharePoint has historically been used as an enterprise grade collaboration platform. Its strengths include enterprise content management, portals, search, business intelligence, enterprise social and more based on independent comparisons by Gartner, Forrester and others.
The platform has matured to provide services and features needed to run large e-commerce solutions with one of the largest ecosystems available — and SharePoint is now capable of integrating with analytics and many e-commerce providers.
The combination of the enhanced features and easy integration makes a compelling story for SharePoint as the centerpiece of your enterprise e-commerce platform.
Read the paper, learn why — and how!